Harnessing Artificial Intelligence for Business Intelligence: A Case Study on Transforming Data-Driven Decision-Making

Abstract

The integration of Artificial Intelligence (AI) into Business Intelligence (BI) systems has revolutionized data-driven decision-making, enabling organizations to uncover actionable insights, optimize operations, and enhance customer experiences. This paper explores the synergy between AI and BI, focusing on their combined potential to transform business strategies. Through a detailed case study of a leading retail organization, the research demonstrates how AI-powered BI tools were employed to analyze large volumes of structured and unstructured data, predict market trends, and personalize customer interactions. The study highlights key challenges, including data integration, scalability, and ethical considerations, and proposes solutions to overcome them. The findings underscore the strategic value of AI in enhancing BI capabilities, fostering innovation, and achieving competitive advantage. This research aims to provide practical insights for organizations seeking to leverage AI in their BI frameworks.